营销与沟通不是线性的,更应当是立体的多元的整合的渗透的,组织与消费者之间结成牢固的情感化关系才是最好的营销、最可持续的营销看过一则国外的视频,其中讲了一个沟通智慧的故事。一位盲人坐在街边乞讨,盲人面前摆着一块纸板,上面写着:我是盲人,帮帮我吧!一位女士路边经过,迟疑片刻,弯腰把纸板反转过来重新写了一段话。这位女士离开后,盲人面前很快就 Marketing and communication are not linear, but should also be three-dimensional, multiple, integrated and infiltrated. The firm and emotional relationship between the organization and the consumer is the best marketing and the most sustainable marketing has seen a foreign one. The video, which tells a story of communicative wisdom. A blind man is sitting beside the street and begging. A cardboard is placed in front of the blind person and says: I am a blind person and help me! A lady passes by the road and hesitates for a moment. He bends over and reverses the cardboard and rewrites a paragraph. words. After the lady left, she was quickly blind.