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曾几何时,视频直播业务是电视媒体的“专利”。随着互联网大潮的风起云涌,视频直播在PC端打破了垄断,以摧枯拉朽之势,延伸着互联网的触角、澎湃着互联网经济的生机。智能手机、4G网络、移动直播技术合力下的移动视频直播,再次拓展直播平台的疆土。从受众被动接受咨询,到PC端打破屏幕之墙,再到更具及时性与互动性的移动视频直播。在技术引领力量作用下,直播的内涵和外延均被重新诠释,站在视频直播的风口里,主流媒体如何抢占先机,继续挺立潮头?2016年初,新华社蔡名照社长提出“现场新闻”全新
Once upon a time, the video broadcast service was “patent” of the television media. With the surging tide of the Internet, video broadcast broke the monopoly on the PC side to curtail the trend and extend the tentacles of the Internet, surging the vitality of the Internet economy. Smartphone, 4G network, mobile live broadcast technology, mobile video broadcast together, once again expand the territory of live platform. Passively receive advice from the audience to the PC side of the wall to break the screen, and then to more timely and interactive mobile video broadcast. Under the leading role of technology, the connotation and denotation of live broadcast have been reinterpreted. Standing in the outlet of live video, how can the mainstream media seize the initiative and continue to stand tall? In early 2016, Xinhua News Agency, Cai Mingzhao, president of “Live News ”brand new