对于日益进步的国家来说,人们也逐渐从物质需求中转向精神方面的需求,所以人们开始走出家门,出去看看风景散散心,所以对于旅游业来说,这是一个巨大的发展机遇。而对于桂林“国际旅游胜地”来说,怎样才能吸引更多的游客呢?本文以“桂林”国际旅游胜地“形象的构建及网络传播策略研究”为题,从形象的构建及网络传播的意义来探讨如何有效做好形象的构建及网络传播策略。 For the increasingly advanced countries, people are also gradually turning their spiritual demands from material needs. Therefore, people start to go out of their homes and go out to see the scenery, so this is a tremendous development opportunity for the tourism industry. How to attract more tourists for Guilin “international tourist destination ” In this paper, “Guilin ” international tourist destination “image building and network communication strategy ” as the title, from the image of Construction and the significance of network communication to explore how to effectively build a good image and network communication strategy.