《引爆社群:移动互联网时代的新4C法则》唐兴通著机械工业出版社出版如果你善于经营社群,那么无论你是企业,还是个人,都将会取得巨大的成功。我们究竟应该如何去经营社群?本书从场景、内容、传播、连接等角度深度解构了社群时代的营销、运营、商业模式与商业法则,创新性地提出了移动互联网时代的新4C理论。当所有人都关注的时候,这个场景就是最好的营销时机,所以类似于奥运营销等都是很好的场景。平时消费者的注意力会分散在金融、健康等多个方面,很少仅关注一个方面,所场景能让营销信息更有效地深入人心 “Detonate communities: the new 4C rule of the mobile Internet age” Tang Xing Tong Machinery Industry Press Publishing If you are good at business community, then whether you are a business, or individuals, will be a great success. How should we manage the community? This book deeply deconstructs the marketing, operation, business model and commercial law in the era of the community from the aspects of scene, content, communication and connection, and innovatively proposes the new 4C theory in mobile Internet age . When everyone is concerned, this scene is the best marketing opportunity, so similar to the Olympic marketing is a good scene. Usually the consumer’s attention will be scattered in financial, health and other aspects, rarely concerned about only one aspect, the scene allows marketing information more deeply into people’s hearts