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经过长达一年半时间的酝酿,中央电视台于2017年正式推出新节目《朗读者》。在社会风气浮躁、民众阅读量迅速下滑的背景下,《朗读者》的出现在带给广大观众全新视听享受的同时,也为我们见证阅读的魅力提供了信心。在支撑《朗读者》节目整体艺术效果的诸多因素中,主题词选择无疑居于重要位置。因此,以主题词作为切入点,就娱乐节目的价值导向问题展开讨论极有必要。一、娱乐节目价值导向的塑成中国传媒产业的发展历史并不长,随着市场经济运作模式的引入和国家相关部门政策的调整,中国传媒产
After a year and a half of brewing, CCTV officially launched the new program “Reader” in 2017. Against the background of the impetuous social atmosphere and the rapid decline of the public reading volume, the appearance of “reader” provided new audiences with new audio-visual enjoyment while also providing us with the confidence to witness the charm of reading. Among the many factors that support the overall artistic effect of the “Reader” program, the choice of keyword is undoubtedly the most important. Therefore, it is necessary to discuss the issue of value orientation of entertainment programs based on the keywords. I. Formulation of Value-oriented Entertainment Programs The history of the development of the media industry in China is not long. With the introduction of the mode of operation of the market economy and the adjustment of the policies of the relevant state departments,