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海南国际旅游岛建设上升为国家战略以来,海南旅游业迎来新的发展机遇,极具特色的滨海及海岛旅游业迎来新的发展契机,开发建设了一批滨海景区。景区导向标识在滨海旅游过程中能否提供完整、清晰的信息并被游客有效获取,对游客安全出行、旅游体验有着至关重要的作用。本文从导向标识的视觉要素出发,寻找基于信息传达且具有高度识别性的导向标识形态,为旅游景区导向标识设计提供一些参考。
Since the construction of Hainan International Tourism Island has risen to the national strategy, Hainan tourism has ushered in new opportunities for development. The distinctive coastal and island tourism industry ushers in a new opportunity for development and has developed a number of coastal scenic spots. Scenic orientation logo in the coastal travel process can provide complete and clear information and effective access by tourists, tourists travel safety, travel experience has a vital role. Based on the visual elements of the guide sign, this article seeks to find a guide sign form based on information transmission and highly identifiable, which provides some references for the design of the guide sign design of the tourism area.