何谓“后营销管理” 　　“后营销管理”是指企业销售商品并进行了售后服务之后，以维持现有顾客为目标所进行的一系列营销活动。与传统营销活动相比，后营销管理活动显得更温和、更有效。它是以“维持性”为基本特征的，即把营销的重点放在现有顾客的身上，通过了解和满足现 What is “post-marketing management” “post-marketing management” refers to a series of marketing activities carried out by an enterprise after the sales of goods and after-sales service in order to maintain the existing customers. Compared with traditional marketing activities, post-marketing management activities appear more moderate and more effective. It is based on “maintenance” as the basic feature, that is, the marketing focus on the existing customers, through understanding and satisfaction