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数字版权保护(Digital Rights Management,即DRM),就是通过采用网络与信息安全技术及软硬件相结合的方法,对数字媒体内容进行识别、描述、监控或者跟踪,以实现对数字媒体内容的保护。目前,数字媒体保护内容包括电子书、数字电影、数字音乐、图片、动漫、软件等。因此,数字版权保护(DRM)实施的目的是为了防止盗版、防止非法复制、隐私保护、使用权限控制,从而实现可靠的知识共享。由于数字媒体时代,网络交互技术和通信技术的发展,数字版权保护的实施主要目的就是保护媒体内容提供者的版权权利,这种版权权利的实现就是通过知识产权许可的实施来达到保护媒体内容提供商的权利和利益。在这种知识产权权利的实施过程中,数字媒体内容提供商的利益得到最大化的保护,而在这个利益实现过程中的各个角色的利益保护和分配更是技术发展和利益平衡的博弈过程本文以“DVD论坛”(“DVD Forum”)中的数字版权保护逐步演变和发展为线索,具体分析这种技术发展和利益平衡博弈的过程,以中国的数字版权保护技术的发展来分析可能产生的后果,为中国数字版权保护技术和企业未来更好的发展提供借鉴。
Digital Rights Management (DRM) aims to protect digital media content by identifying, describing, monitoring or tracking digital media content through a combination of network and information security technologies and hardware and software. At present, digital media protection includes e-books, digital cinema, digital music, pictures, animation, software and the like. Therefore, the purpose of digital rights protection (DRM) implementation is to prevent piracy, prevent illegal copying, privacy protection, and usage rights control so that reliable knowledge sharing can be achieved. Due to the development of digital media era, network interaction technology and communication technology, the main purpose of digital copyright protection is to protect the copyright rights of media content providers. This copyright right is achieved through the implementation of intellectual property license to protect media content providers Business rights and interests. During the implementation of this kind of intellectual property right, the interests of digital media content providers are protected to the maximum, and the interests protection and distribution of all the roles in the realization of this interest are the game process of technological development and balance of interests. Taking the gradual evolution and development of digital copyright protection in the “DVD Forum” (“DVD Forum”) as a clue, this paper analyzes in detail the process of this game of technology development and interest balance. With the development of digital copyright protection technology in China Analyze the possible consequences and provide reference for China’s digital copyright protection technology and the better future of the enterprise.