中国共产党第十四次全国代表大会确定了我国经济体制改革的目标是建立社会主义市场经济体制。这一目标的确立,也为电视的改革指明了方向。本文仅就建设电视节目市场的问题,谈点粗浅的看法。我国电视机构自己录制的电视节目和引进的电视节目,大体可分为三大类。一是进入音像发行系统的。这一类节目主要是通过音像管理和发行部门向个人、个体放映点和闭路电视系统出售或租借,已经具有了商品的属性,并已形成了初步的市场。二是在省和地市级电视协作组织中交换的节目。这类 The 14th National Congress of the Communist Party of China has established that the goal of China’s economic structural reform is to establish a socialist market economic system. The establishment of this goal has also pointed out the direction for the reform of television. This article only on the construction of television program market, talk about the superficial view. China’s television agencies recorded their own television programs and the introduction of television programs can be broadly divided into three categories. First, enter the audio-visual distribution system. This category of programs is sold or rented primarily to individuals, individual projection points and closed-circuit television systems through the Audiovisual Management and Distribution Department, which already has the attributes of a commodity and has formed an initial market. The second is in the province and prefecture-level television collaboration organizations exchange programs. This class