“广告投放回归电视”到底说的是什么?这个题目实际上是个伪命题,广告投放的潮流从来没离开过电视媒体,所以谈不上回归。真正回归的应该是广告主的媒介观,是经过市场考验后对电视媒体价值的再认识。一、解决广告界的哥德巴赫猜想——品效合一(1)重视媒体品牌是对品效脱节的修正 “Ad serving return TV ” In the end what is said? This topic is actually a false proposition, the trend of advertising has never left the television media, so it is far from to return. Really return should be advertisers view of the media, after a market test of the re-understanding of the value of television media. First, to solve the Goldberg conjecture in the advertising industry - unity of effect (1) emphasis on the media brand is a correction to the effect of product