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图书馆文化品牌的打造有助于提高整体竞争力和影响力。文章以重庆工商大学“翠湖文化”品牌建设为例,从理念、内容构建、栏目设计以及品牌建设方案进行了论述。
Building a library culture brand helps improve overall competitiveness and influence. Taking Chongqing University of Technology and Commerce “Green Lake Culture ” brand building as an example, the article discusses the concept, content construction, part design and brand building programs.