20世纪以来,与各个时期的社会大背景以及传播和营销环境相对应,广告营销理论经历了多个发展阶段,实现了从以产品为主导到以受众为主导;以制造商为中心到以消费者为中心;传者本位到受众本位;以我为主到以消费对象为主的转变。参照科技和网 Since the 20th century, corresponding to the social background and the environment of communication and marketing in each period, the advertising marketing theory has gone through several stages of development, from product-oriented to audience-led; from manufacturer to consumer As the center; the standard of the audience to the audience standard; the main change to the consumer object. Reference technology and network