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本文结合自创品牌“花颜坊”花茶包装设计实例,对花茶包装设计进行了深入的研究分析,产品的包装设计需要让产品不仅具有安全性,而且要有精美的装潢,提高购买者的购买欲及产品的商品价值。为表明产品的身份或个性,需要设计师能做出更能表现品牌识别性好的标志和图案。在进行设计形式表现的之时也需要考虑绿色、低碳的包装。具有特色的包装设计能提高花茶的品牌形象,更好的传播花茶文化。
In this paper, with its own brand “Hua Yan Square ” Hua Cha packaging design examples, Hua Cha packaging design conducted an in-depth study and analysis, the product packaging design needs to make the product not only has safety, but also have exquisite decoration, improve buyers The desire to buy and product value of the goods. In order to indicate the identity or personality of the product, designers are required to make signs and patterns that better reflect brand recognition. In the design of the performance of the time also need to consider the green, low-carbon packaging. Unique packaging design can improve the brand image of flower tea, tea flower culture better communication.