论文部分内容阅读
2007年,在国际乐器商家先后在沿海城市完成乐器产品的生产、物流、营销的整体布局后,国内乐器行业的低成本运作,以及内销市场的消费潜力对乐器外商的诱惑力显而易见。如何适应乐器内销市场的气候?多数国际乐器巨贾通过与境内乐器制造商联姻,创建乐器贸易合资公司的进驻模式已为行业人士所熟知。外商利用国内乐器厂商成熟的市场渠道和营销链条,从而快速地进行品牌渗透,成为最
In 2007, after the international musical instrument merchants completed the overall production, logistics and marketing of musical instrument products in coastal cities successively, the low cost operation of the domestic musical instrument industry and the attractiveness of spending power in the domestic market to the foreign traders of foreign instruments were obvious. How to adapt to the climates of the musical instruments domestic market? Most international musical instruments Juja has been well-known to the industry through its partnership with domestic musical instrument manufacturers to create an instrument trade joint venture. Foreign companies make use of the mature market channels and marketing chains of domestic musical instrument manufacturers to rapidly infiltrate the brand and become the most