分众传媒是一个比较年轻的公司,2003年开始做楼宇电视,发展到楼宇、卖场电视和电梯公寓海报三个业务主群。我们为什么最初会选择做楼宇电视？我常思考,如果电视属于家庭,一个人有8小时在家里,那么就会有16小时去往家里以外的其他地方,为什么在那里没有电视广告存在？如果这个世界上已经存在了一个非常庞大的夜晚的属于家庭的传统的电视广告市场,也许就存在一个属于白天的家庭以外的很多地 Focus Media is a relatively young company, started in 2003, building television, the development of buildings, store television and elevator apartment posters three main business groups. Why do we initially choose to do building television? I often think that if a television belongs to a family and one has eight hours at home, then there will be 16 hours away from home and why there is no television commercial there. If there is already a very large home-based traditional television advertising market in this world, there may be many places outside the home that belong to daytime