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文化创意产业园区是文化产业发展的重要依托和载体,而园区的发展则依赖于园区竞争力的提升。本文借鉴国内外学者分析集群竞争力的一般方法,剖析了影响浙江文化创意产业园区竞争力的因素,从集聚力、创新力、影响力和支持力四个方面构建竞争力评价指标体系,利用主成分分析法(Principal Components Analysis,PCA)对浙江17座文化创意产业园区的竞争力状况进行了实证分析。在此基础上,采用系统聚类法,将园区分为三大类,并根据不同园区在竞争力水平上的表现差异提出有针对性的建议,以更好地促进园区竞争力水平的提升。
Cultural and Creative Industries Park is an important support and carrier for the development of cultural industries, while the development of the park depends on the enhancement of the competitiveness of the park. This paper draws lessons from the general methods of domestic and foreign scholars in analyzing cluster competitiveness, analyzes the factors that affect the competitiveness of Zhejiang Cultural and Creative Industries Park, constructs the index system of competitiveness evaluation from four aspects: agglomeration, innovation, influence and support, Principal Components Analysis (PCA) conducted an empirical analysis of the competitiveness of 17 cultural and creative industrial parks in Zhejiang Province. On the basis of this, using the method of cluster analysis, the park is divided into three categories, and according to the performance difference of different parks in the level of competitiveness, puts forward some suggestions to promote the improvement of park competitiveness.