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2013年7月,浙江卫视自主研发,推出了全国首档原创真人秀节目模式——《我不是明星》。节目开播第一期,就位列全国省级卫视同时段收视排名第一,并引起了社会的舆论关注和较大的反响。该节目还成为了2014年戛纳电视节唯一组委会官方推荐的中国原创电视综艺节目。作为国内首档自主研发的原创类真人秀节目,《我不是明星》的成功有许多值得探讨和借鉴的地方。
July 2013, Zhejiang Satellite TV independent research and development, launched the first original reality TV show mode - “I am not a star.” Program broadcast the first phase, ranking the same time, the provincial provincial TV ratings ranked first, and has aroused the media’s attention and social repercussions. The program has also become China’s original television variety show officially recommended by the only organizing committee of the 2014 Cannes Television Festival. As the first original live-action reality show developed by China’s first self-developed program, there are many worthy discussions on the success of “I am not a celebrity.”