供给侧改革是在全球经济持续出现下滑的背景下,中国推出的重要改革战略举措。电子商务和供给侧改革相辅相成,供给侧改革为电子商务的发展提供更加有效的平台,同时电子商务的快速发展也为供给侧改革提供有利条件,在此环境下的营销,就需要不断完善硬件设施,细化营销服务,提升快速反应能力,方能适应变化的市场。 Supply-side reform is an important reform strategy launched by China in the context of the global economic downturn. E-commerce and supply-side reforms complement each other. Supply-side reforms provide a more effective platform for the development of e-commerce. Meanwhile, the rapid development of e-commerce also provides favorable conditions for supply-side reform. Marketing in this environment requires continuous improvement of hardware facilities , Refined marketing services, enhance the rapid reaction ability, can adapt to the changing market.