我国是一个农业大国,在13亿人口中,农村人口占72%,农村市场是一个极具潜力的市场。在城市商业竞争白炽化的今天,越来越多的企业将目光转向了农村市场。因为农村有9亿多人口组成的3亿多个家庭的消费潜力,在这个巨大的市场中,任何商品的普及率只要提高一个百分点,就会增加300万件 China is a large agricultural country. Among the 1.3 billion people, the rural population accounts for 72%. The rural market is a market with great potential. In today’s incandescent commercial competition in cities, more and more companies have turned their attention to rural markets. Because rural areas have the potential to consume more than 300 million households with a population of more than 900 million, in this huge market, if the penetration rate of any commodity is increased by one percentage point, it will increase by 3 million pieces.