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由建国初期的“全国三类物资交流会”演变而来的全国糖酒商品交易会,迄今为止已召开了26届。40多年来,糖酒会无论从参会人员、参加企业、交易金额,还是在国内外的影响几方面都获得了突飞猛进的发展。企业对糖酒会的重视程度,只要看看企业在交易会期间花样翻新的广告形式和巨额投入即可见一斑。随着我国市场经济体制的逐步确立,如何使糖酒会这种具有浓郁“中国特色”的交易形式更加规范、发挥出最大的效能,认真总结其中的经验教训便是十分重要而急迫的了。我们就是本着这个目的刊出了下面的两篇文章。
The National Sugar and Wine Trade Fair, which evolved from the “National Three Types of Material Exchange Fair” in the early days of the founding of the People’s Republic of China, has so far been held 26 times. For more than 40 years, the Sugar and Wine Association has achieved rapid development in terms of participants, participation in businesses, transaction amount, and impact at home and abroad. The degree to which companies attach importance to the rumors and cocktails can be seen by looking at the advertising forms and huge amounts of investment spent on renewal during the fair. With the gradual establishment of the market economy system in China, how to make the rum and drinks club with this rich “Chinese characteristics” form a more standardized form and maximize its effectiveness. It is very important and urgent to seriously summarize the lessons learned. We have published the following two articles for this purpose.