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中华文化源远流长,尤其是古代的诗词歌赋更可谓博大精深。广告原本就带有很强的文化属性,在现代广告中加入前人的经典名句,通过加工、改造、变化,进而推陈出新,使之妥帖合理地融合到广告作品中来,将中华文化精粹与现代广告相融合,对于中华文化的发扬光大与中国现代广告的发展无疑是一种“双赢”。
Chinese culture has a long history, and especially the ancient poetry and songs can be described as profound. The advertisement originally had a strong cultural attribute, adding the predecessor’s classic renditions to modern advertisements, transforming them through processing, transformation, and change, and then inventing new ones, so that they can be properly integrated into advertising works, bringing together the essence of Chinese culture and modernity. The integration of advertisements is undoubtedly a “win-win” for the development of Chinese culture and the development of modern Chinese advertising.