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当前正在经历着社会全面转型,所以从计划经济到市场经济,从农业经济到信息经济,再从政治、经济、社会都建构了一个媒介受众主体多元性、开放性和创新性。因此,现代传播技术正在不断地发展,尤其是网络崛起的数字媒体,才真正改变了过去传播的传受方面的关系,所以人们已经有更多的选择和自由,参与意识也在慢慢增强,传受双方需要实现多元动态性的交流,电视媒介真正构建了受众主体全新的生活空间和私人空间,同时也改变了人们的价值观。
Currently, it is experiencing a comprehensive social transformation. Therefore, from the planned economy to the market economy, from the agricultural economy to the information economy, pluralistic, open and innovative media subjects have been constructed from politics, economy and society. Therefore, the modern communication technology is constantly developing. Especially the digital media that emerged from the network has really changed the relationship between the past and the spread of communication. Therefore, people have more choices and freedom, and their awareness of participation is slowly increasing. As the two sides need to achieve a multi-dynamic exchange, the television media truly builds a brand new living space and private space for the audience, and at the same time, changes people’s values.