旅行社是旅游景区重要的合作伙伴之一。在市场竞争日趋激烈的今天,旅行社作为旅游景区重要的旅游分销商,在景区旅游产品营销的过程中,起着举足轻重的作用。如何协调好与旅行社之间的关系,利用旅行社较为成熟的经营模式和管理方式拓展客源市场,提高旅游景区的市场竞争力,已成为当前景区管理的重要任务。 Travel is one of the important partners in tourist attractions. In the increasingly fierce competition in the market today, travel agencies as an important travel distributor of tourist attractions in the scenic area of ​​tourism product marketing, play a decisive role. How to coordinate with the relationship between travel agencies, the use of travel agencies more mature business models and management methods to expand the source market, improve the market competitiveness of tourist attractions, has become an important task of the current scenic area management.