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常客隆作为常熟地方性连锁超市,在被沃尔玛、家乐福、欧尚等跨国连锁大超市围剿下,却依然健康生存,甚至经营业绩超过这些国际连锁超市,不能不说是个奇迹。常客隆之所以能够从一个弱小的农村供销社的物资供应站发展到今天能够与国际连锁超市抗衡的内资连锁超市,关键在于坚定不移地立足农村市场,深入发掘农村消费需求,采取灵活多变的战术,以小博大,以“小超市,大连锁”的发展模式,奋力打造城乡网络优势。
Often as a local supermarket chain Changshu, Wal-Mart, Carrefour, Auchan and other multinational chains supermarkets around the encirclement, but still healthy, and even operating performance over these international supermarket chains, can not but say is a miracle. The reason why Chang-Ke Long is able to develop from a supply station of a weak rural supply and marketing cooperative to a domestic-funded supermarket chain that can compete with international supermarket chains now lies in the unswerving establishment of the rural market, the exploration of rural consumer demand and the adoption of a flexible Tactics to small broad, with “small supermarket, chain ” model of development, struggling to create urban and rural network advantages.