随着网络化和互动视频时代的到来,给电视新闻带来了巨大的挑战,新媒体正用无可比拟的优势占据着市场,冲击着电视新闻报道。为了在激烈的市场竞争中占有一席之地,电视新闻需要主动出击,充分利用自身优势,将内容做大做强,并且还要积极探索与新媒体融合的方式,不断创新新闻报道形式,以便占领新闻深度、高度的战略领地。本文探究了新媒体环境下电视新闻的困境,并给出了电视新闻走出困境的措施。 With the advent of the networked and interactive video era, television news has posed a tremendous challenge. The new media is taking advantage of unparalleled market presence and impacting on television news coverage. In order to gain a foothold in the fierce market competition, TV news needs to take the initiative to make full use of its advantages to make the content bigger and stronger, and also actively explore ways of integrating with new media and continuously innovate the forms of news reports in order to occupy the depth of news , A high strategic territory. This article explores the dilemma of television news under the new media environment and gives some measures to get out of the dilemma of the television news.