今天,在强手如林的工程机械行业中,企业竞争视角已经从“专注”一线市场,转变为“关注”一线市场,一字之差引出了多元化竞争的发展趋势。为应对异常激烈的市场竞争,借势营销、事件营销等在之前看来是间接宣传的方式渐成主力,为企业完善品牌建设乃至拓展市场提供助力。 Today, in the field of construction machinery with strong hands, the competitive perspective of the enterprise has shifted from a “first-line” market to a “first-line market.” The one-word difference leads to the development trend of diversified competition. In order to cope with the fierce market competition, the way of marketing, event marketing and so on that appeared to be indirectly publicized became the main force for enterprises to improve their brand building and even expand their markets.