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蒙古族传统体育是中华民族传统体育中特有的活动项目。蒙古族传统体育文化价值从大的方面讲,具有文化传播、人文交流等社会价值。从小的方面讲具有放松心情、强身健体、促进人际交往的个人价值。本文运用文献资料法对“旅游+”背景下,蒙古族传统体育项目的传承价和发展进行研究,提出善用智能新媒体,联创旅游新营销、旅游风情小镇项目和非遗平台助力,节日庆典文化牵线等蒙古族传统体育项目营销策略的对策。
Mongolian traditional sports is a unique activity in traditional Chinese sports. The Mongolian traditional sports culture value from a large aspect, with cultural transmission, cultural exchanges and other social values. From an early age with a relaxed mood, physical fitness, and promote personal values of personal relationships. This paper studies the inheritance and development of Mongolian traditional sports under the background of “tourism + ” by using the method of literature and information, puts forward that making use of intelligent new media, creating a new tourism and marketing tourism project, Boosting and cultural celebrations such as holiday celebrations and other traditional Mongolian sports marketing strategy.