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日前,国际营销理论权威菲利浦·科特勒博士正式授权金鼎奖组委会、奇正咨询机构在中国大陆评选和颁发“菲利浦·科特勒营销贡献奖”。该奖项目前已经在世界范围内多个国家、地区颁发。如意大利科特勒奖通过邀请一些做过大型市场营销策划活动并取得成效的公司,一般是12～20个,对之进行评比从而选出一个最优秀案例,由一名来自获奖公司的代表在一次营销研讨会或协商会上领取代表他们获得年度科特勒奖的金牌。“菲利浦·科特勒营销贡献奖”分为优秀案例奖和理论贡献奖,目前在中国大陆首先推行的将是理论贡献奖。该奖项在中国境内的首次颁奖仪式将与第二届金鼎奖颁奖大会同期举行。“菲利浦·
Recently, Dr. Philip Kotler, the authority of international marketing theory, officially authorized the Jinding Award Organizing Committee and Qi Zheng Consulting Co., Ltd. to award and issue the ”Philip Kotler Marketing Contribution Award“ in mainland China. The award is currently in many countries and regions in the world. For example, the Italian Kotler Award selected 12 to 20 companies by inviting large-scale marketing and planning activities to select the best case by a representative from a winning company at Receive a gold medal on their behalf for their annual Kotler Award at a marketing seminar or conference. ”Philip Kotler Marketing Contribution Award “ is divided into outstanding case award and theoretical contribution award, is currently the first in China to promote the theoretical contribution award. The award ceremony for the first time in China will be held in conjunction with the 2nd Golden Tripod Awards. ”Philip