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借由正在进行中的这场数字化驱动的革命,宝洁希望再次蜕变成全球最强大的技术驱动型公司之一。如果谷歌想要为YouTube招一名深谙数字化营销的副总裁,会去哪家公司挖墙脚?答案也许是你想不到的:宝洁。卢卡斯·沃森就是那个人,他在两年前被谷歌挖去做YouTube的销售和营销副总裁,试图说服那些品牌广告商在YouTube上花更多的钱。卢卡斯从2008年开始在宝洁的数字营销部门工作。
With this digitally driven revolution in progress, P & G hopes to transform itself again into one of the most powerful technology-driven companies in the world. If Google wants to hire a vice president of digital marketing for YouTube, which company will go to the wall? The answer may be unexpected: Procter & Gamble. Lucas Watson was the man who was dug up as Google’s vice president of sales and marketing two years ago by Google, trying to convince those advertisers of the brand to spend more on YouTube. Lucas has been with P & G’s digital marketing department since 2008.