公司不能认为因为人们在个人生活中使用了Facebook,就知道如何在范围更广泛的工作沟通和协作中利用这些工具的优势。很多人都说,电子邮件是好想法的葬身之地。我也认为电子邮件是“自私的”。电子邮件会隐藏信息,它的属性就决定了谁需要什么信息以及由谁来回答某个问题。组织内部的社交媒体和协作工具的目标则是使沟通更顺畅。这些工具的好处是显而易见的:麦肯锡全球研究所2012年发布的一篇报告指出,社交媒体技术—— Companies can not assume that because people use Facebook in their personal lives, they know how to take advantage of these tools in a broader range of work communications and collaboration. Many people say that e-mail is a good place to hang out. I also think emails are “selfish ”. E-mail hides information, and its attributes determine who needs information and who answers a question. The goal of social media and collaboration tools within the organization is to make communication easier. The benefits of these tools are clear: A 2012 McKinsey Global Institute report states that social media technologies -