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掌握游戏规则:制订周密的品牌营销战略,扩大在公众中的影响在采访中,记者感到,中国品牌成功走向国际的关键,除了要通晓并掌握国际市场的游戏规则外,还要根据企业自身的经营理念和经营模式,结合各区域市场及不同国家的特点,深入分析各国的风土人情及消费心理等,从而制定相应的本土化发展战略。
Grasp the rules of the game: well-developed brand marketing strategy to expand the public impact In the interview, the reporter felt that the key to the success of Chinese brands to the international community, in addition to master and grasp the rules of the game in the international market, but also according to their own Business philosophy and business model, combined with the characteristics of various regional markets and different countries, in-depth analysis of national customs and consumer psychology, etc., in order to develop the appropriate localization strategy.