随着互联网的快速发展,互联网营销专业人才的需求越来越紧迫、然后第一课堂的专业知识无法培养具有实践创新能力的互联网专业人才,需要第二课堂的补充,本文在介绍互联网营销人才需求趋势的基础上,对我国高校互联网营销专业与电子商务专业进行了差异性对比,在明确第二课堂在互联网营销专业实践培养中的目标的基础上,提出了第二课堂在互联网营销专业实践培养中的具体措施。 With the rapid development of the Internet, the demand for Internet marketing professionals is getting more and more urgent. Then the first class of professional knowledge can not cultivate Internet professionals with practical innovation ability, which needs the supplement of the second class. This article introduces the demand of internet marketing talents. Based on the trend of Internet marketing in China’s universities and e-commerce professional differences were compared in a clear definition of the second class in Internet marketing professional practice in the goal of training based on the second classroom in the Internet marketing professional practice training In the specific measures.