论文部分内容阅读
论文结构由四部分构成。第一部分:绪论,主要对研究意义进行了简要阐述。第二部分:理论介绍,对社会化媒体进行介绍,简要阐述了创新的相关理论。第三部分:社会化媒体营销创新分析,针对社会化媒体营销提出了“PCCP”的营销创新模式。第四部分:总结全文。
The thesis consists of four parts. The first part: Introduction, the main research significance of a brief exposition. The second part: introduction of theory, introduction of social media, and brief introduction of innovation related theory. The third part: An analysis of social media marketing innovation, put forward “PCCP” marketing innovation mode for social media marketing. Part IV: Summary of the full text.