旅游民宿在我国起步比较晚,发展比较迟缓。首先,国内对民宿的理论研究偏少,对不同风格的民宿,如古城民宿、乡村民宿、异域民宿等的研究基本处于空白,导致民宿实际发展过程中未充分考虑旅客行为,存在盲目开发,不注重营销理念和品牌战略等缺陷。特别是素有“妖都”之称的广州。虽然其旅游业比较发达,酒店行业发展较好,但对于民宿业的认识还不足,发展比较迟缓。 Tourism B & B started relatively late in our country, the development of more sluggish. First of all, the domestic theoretical research on B & B is less, and the research on different styles of B & B, such as ancient city bed and breakfast, rural bed and breakfast, exotic bed and breakfast and so on, is basically blank, resulting in blind development without adequate consideration in the actual development of B & Focus on marketing concepts and brand strategy and other defects. Especially known as “demon are ” said Guangzhou. Although its tourism industry is relatively developed, the development of hotel industry is good, but the understanding of the hotel industry is not enough, the development is relatively slow.