高校校报是新闻媒体家族的成员,又是重要的教育资源和教育手段.这种双重属性决定,高校校报必须面对现实,打破“固步自封”之疾,积极投身到媒体竞争发展的大潮中来,充分认识自身的地位、作用,主动研究业内情况、探索自身发展的方向,把握生存发展机遇,树立服务观念,提高校报质量,真正把高校校报事业做大、做强,当好校园信息文化建设的主力军. The college newspaper is a member of the news media family and an important educational resource as well as an educational tool. This dual attribute determines that the college newspaper must face the reality and break the “stubbornness” and actively participate in the media's competitive development Tide comes, fully understand their own position and role, take the initiative to study the situation in the industry, to explore the direction of their own development, grasp the opportunities for survival and development, establish service concept, improve the quality of school newspaper, the real college newspaper business bigger, stronger, Good campus information and cultural construction of the main force.