《明朝那些事儿》这部文学作品,最早从网络发布和传播,曾一时成为点击量最高的网络文学作品,后又应读者要求印刷出版,兴起了一阵明史热潮。作者当年明月原是一名草根作家,也迅速走红,一度成为稿酬最高的青年作家。作品为什么具有如此强大的传播力,产生这么广泛的社会效应?《明朝那些事儿》虽然描写的是历史史实,但既不是对生硬的史料典籍的翻译和注解,也不像历史小说,如《三国演义》对《三国志》那样以历史为基础进行虚构和演绎,它 “Literary Things of the Ming Dynasty” was first published and disseminated through the Internet. It was once one of the most popular online literature works of the world. Later, when readers asked for printing and publishing, a boom in the history of Ming Dynasty came into being. The original moonlight was originally a grassroots writer, but also quickly became popular, became the highest paid young writer. Why works have such a strong communicative power, resulting in such a wide range of social effects? “Those things in the Ming Dynasty” describes the historical facts, but neither the translation and annotation of blunt historical materials, nor the historical novels, such as The Romance of the Three Kingdoms makes fiction and deduction on the basis of history as the Three Kingdoms