随着市场经济的深入发展,企业的经营管理形式也发生了巨大的变化,传统的以国家计划为主导,以企业内部为重点、以生产为中心的内向型的管理、已完全转化为以市场需要为主导,以与企业外部联系为重点,以消费者为中心的外向型管理。市场变化快,竞争激烈,给企业投身市场参与竞争带来了一定的困难,因此,企业在经营上必然要寻求能促使企业进一步发展,适应当今市场经济的“灵丹妙药”。即把“孙子兵法”与现代经营管理 With the in-depth development of the market economy, the form of business management has also undergone tremendous changes. Traditionally, the national plan has taken the lead, and the inward-oriented management focusing on the internal part of the company and production as the center has completely transformed into a market. Needs to be dominant, focusing on external links with companies, and consumer-oriented, outward-oriented management. The rapid market changes and fierce competition have brought certain difficulties for enterprises to participate in the market to participate in competition. Therefore, enterprises must inevitably seek “magic drugs” that can promote the further development of enterprises and adapt to the current market economy. That is to say, “the Art of War” and modern management