艺术传播即指借助于一定的物质媒介和传播方式,将艺术信息或作品传递给接受者的过程。艺术接受即指在传播的基础上,以艺术作品为对象、以鉴赏者为主体,积极能动的消费、鉴赏和批评活动。校园文化是以学生为主体,以课外文化活动为主要内容,以校园为主要空间,以校园精神为主要特征的一种群体文化。本文试从对二者概念、现状和发展趋势的阐释着手,分析二者之间的联系,并对校园文化的建设提出相关建议。 Art communication refers to the process of delivering artistic information or works to recipients by means of certain material media and modes of communication. Art acceptance refers to the active, passive consumption, appreciation and criticism activities based on the dissemination, taking the works of art as the object and the connoisseurs as the main body. Campus culture is a kind of group culture with students as the main body, extracurricular cultural activities as the main content, campus as the main space and campus spirit as the main features. This paper tries to explain the concept, current situation and development trend of the two, analyzes the relationship between the two and gives some suggestions on the construction of campus culture.