在激烈的市场竞争中，零售企业要立于不败之地，必须建立自己的竞争优势并培养自己的竞争能力。零售企业的竞争力可以表现为多种综合能力，其中，获得顾客忠诚度的能力和与供应商深入合作的能力是企业综合竞争力的两个重要方面。企业如何在经营过程中使顾客得到价值，又使供 In the fierce market competition, retailers should be invincible, they must establish their own competitive advantages and develop their own competitiveness. The competitiveness of retail enterprises can be manifested in a variety of comprehensive capabilities, of which the ability to gain customer loyalty and in-depth cooperation with suppliers are two important aspects of the overall competitiveness of enterprises. How companies in the course of business so that customers get the value, but also for the supply