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1.征稿范围《营销科学学报》倡导学术研究的科学精神和规范方法,鼓励对市场营销及消费行为现象进行创新性理论探究和求证。来稿要求理论创新显著,研究方法规范,对营销实践具有深刻管理内涵。2.投稿要求1)学报只接受通过官方网站在线提交的稿件。投稿论文应按网页提示,在网页上直接录入文章标题、摘要、关键词以及作者详细信息(包括邮寄通信地址、邮编、电话、电子邮箱、传真、作者工作单位、职称、研究方向等信息)。多
1. Call for Papers The Journal of Marketing Science advocates the scientific spirit and normative methods of academic research and encourages innovative theoretical exploration and verification of the phenomenon of marketing and consumer behavior. Contributions require significant theoretical innovation, research methods and norms, marketing practice has a profound management connotation. 2. Submission Requirements 1) The journal accepts only manuscripts submitted online through the official website. Submitted papers should be prompted by the website, enter the article title, abstract, keywords and author details (including mailing address, postal code, telephone, email, fax, the author’s work unit, title, research direction and other information) on the webpage. many