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2010年年底至今,业内诸多企业纷纷推出“零首付”的购机促销政策,尤以挖掘机产品最为突出。据中国工程机械工业协会挖掘机械分会统计数据显示,2011年第1季度,我国挖掘机销量同比增长率超过60%,3月当月销量超过4万台。当前,随着我国城镇化建设的进一步加速,各地工程量显著增多。特别是作为“十二五”开局之年的2011年,许多新建工程项目相继上马。在巨大的市场诱惑下,企业和用户似乎都有些按耐不住——一面是不断推出的极具诱惑力的低首付甚至“零首付”购机促销活动;一面是大量用户的相继涌入和不断攀升的销售数据——千军万马,积聚工程建设市场,阵势可谓威武。表面看,“零首付”的购机方式使用户在低成本投入下又可及时抢占工程资源。而实际上,这块“信手拈来”的“蛋糕”是否真正的市场需求所致?用户是否应加以谨慎,切勿随波逐流?面对市场已经出现和随时可能出现的风云变幻,用户真正收益几何?
End of 2010 so far, many companies in the industry have introduced “zero down payment” purchase promotion policy, especially in the excavator products the most prominent. According to China Construction Machinery Industry Association mining machinery branch statistics show that the first quarter of 2011, China’s excavator sales growth rate of more than 60% year-on-year sales in March more than 40,000 units. At present, with the further acceleration of urbanization in our country, the volume of construction projects in various places has increased significantly. In particular, many new construction projects have been launched in 2011 as the year of the “12th Five-Year Plan”. In the huge market temptation, both businesses and users seem to have some can not bear to live - on the one hand is the introduction of very attractive low down payment or even “zero down payment” purchase promotions; the other side is a large number of users have been Into and rising sales data - powerful, accumulation of construction market, the battle can be described as mighty. On the surface, “zero down payment ” way of purchase allows users to invest in low-cost and timely access to project resources. In fact, this “” “cake ” whether the real market demand caused by? Users should be cautious, do not drift? Face the market has emerged and the situation may change at any time, the user is real Geometric income?