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自《广州日报》在1991年为了规避邮政发行的诸多弊端、适应报纸的“早茶战略、扩版战略和市场战田各”而尝试自办发行之后,许多综合类报纸都相继建立了发行公司或类似部门,自办发行由此风靡全国,并取得良好效果。根据2003年颁布的《外商投资图书、报纸、期刊分销企业管理办法》,外国投资者(包括外国企业、其他经济组织或者个人)在我国市场上从事图书、报纸以及期刊的零售业务已经一年有余,并且按照规定,其在2004年12月1日将进一步获得开展图书和报刊批发业务的资格。尽管在《办法》出台的初始阶段,外资持观望态度,但是没有人会怀疑这种“冷落”只是暂时的,其背后的热情不久必将显现。
Since 1991, when Guangzhou Daily tried its best to evade the many drawbacks of postal issuance and adapted to the newspaper’s early-morning tea strategy, expansion strategy and market warfare, many comprehensive newspapers successively set up distribution companies Or similar departments, issuing their own swept the country, and achieved good results. According to the Measures for the Administration of Foreign-funded Books, Newspapers and Periodicals Distribution Enterprises promulgated in 2003, foreign investors (including foreign enterprises and other economic organizations or individuals) have been engaged in the retail business of books, newspapers and periodicals in the domestic market for more than one year , And in accordance with the provisions of its December 1, 2004 will be further to carry out wholesale business of books and newspapers qualifications. Although foreign investors hold a wait-and-see attitude in the initial stage of the “Measures”, nobody suspects that such “cold-shoulder” is only temporary, and the enthusiasm behind it will soon be revealed.