本篇侧重讲广告与品牌的结合。品牌是品位高、在广大消费者中有一定的知名度商品的牌子，实质是质量取得消费者的信任，商标被消费者所认可的商品，目前我国有近60万个注册商标，但并非都是能达到这一要求的品牌。商标是企业的象征，企业发展的希望，更是消费者认定、选购商品? This article focuses on the combination of advertising and branding. The brand is a brand with high quality and a certain reputation among the consumers. It is actually a product whose quality gains the trust of consumers and whose trademark is recognized by consumers. At present, there are nearly 600,000 registered trademarks in China, but not all of them. The brand that can meet this requirement. Trademarks are the symbol of the company. The hope for the development of the company is determined by the consumers and the purchase of goods.