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当今世界一体化的进程逐渐加快,市场的结合程度越来越强,人们的消费水平逐渐提升的同时也需要对消费品包装加以重视,包装是商品的第一眼认知,人们对商品的需求不仅是商品本身决定的,商品包装很大程度上决定了人们的购买欲望,而如今第三产业的发展使得地方性特色文化逐渐普及,许多带有地方特色的商品开架销售,这就需要相关专业的设计人员具备将地方特色融入商品包装设计中的技能,因此,本文将根据地方文化对包装设计教学的重要性进行探讨,并提出在其教学过程中融入地方文化特色的具体方式。
The process of integration in the world is gradually accelerating. The degree of market integration is getting stronger and stronger. People’s consumption level gradually increases. At the same time, it is necessary to pay attention to the packaging of consumer goods. Packaging is the first recognition of the goods. People’s demand for the products is not only not only Is determined by the product itself, the packaging of goods to a large extent determines the desire of people to buy, and now the development of tertiary industry makes the gradual popularization of local characteristics of culture, many with open-shelf sales of goods with local characteristics, which requires relevant professional Therefore, this article will discuss the importance of packaging design teaching according to local culture and put forward specific ways to integrate local cultural characteristics in its teaching process.