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随着媒体的全球化传播,国际话语权的争夺逐渐成为媒体竞争的新内容。2009年8月24日起,中央电视台经济频道正式更名为财经频道,并进行了新的改版。为了能够在国际资本市场中抢占话语权力,改版后的央视财经频道在理念和实践上突出了频道的国际化战略,以提升频道的国际影响力、增强国际竞争力、实现频道的全球化传播目标。
With the globalization of media, the fight for international discourse has gradually become the new content of media competition. August 24, 2009 onwards, China Central Television Economic Channel officially changed its name to the financial channel, and carried out a new revision. In order to seize the power of discourse in the international capital market, the revised CCTV Financial Channel highlights the internationalization strategy of the channel in its concept and practice so as to enhance the international influence of the channel, enhance its international competitiveness and achieve the channel’s goal of global communication .