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身处三亚这一知名旅游城市,我们面对的是来自全国各地的新人。大部分客户的消费模式可以被简单地描述为:选择了一个热门旅游目的地、拍摄中档价位的婚纱套系、通过网络完成订单。这类客户是我们目前服务的主体人群,因此对他们的心理诉求、消费特点等有比较全面的了解。应该指出的是,这种消费模式下的客户往往会存在一些心理壁垒,即对旅游城市本身和婚纱摄影行业的潜在不良印象与防备心理。对于客户的此类心态,我们应该给予正视,并从服务的方方面面去扭转和解决。这里我就这一问题做简单阐释。
Living in the famous tourist city of Sanya, we are faced with newcomers from all over the country. Most of the customer’s spending patterns can be simply described as: choosing a popular tourist destination, shooting mid-range wedding dress sets, complete orders through the network. Such customers are the main group of our current services, so they have a more comprehensive understanding of their psychological needs, consumer characteristics and so on. It should be noted that there are often some psychological barriers to customers in this mode of consumption, namely the potential negative impression and preparedness for the tourism city itself and the wedding photography industry. We should look squarely at this kind of customer mentality and turn around and solve it from all aspects of service. Here I briefly explain this issue.