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运用产业组织理论对体育产业的市场结构中市场集中度、产品和服务差别化、行业壁垒状况以及市场容量和未来供给能力进行分析,研究表明,我国体育产业市场结构整体上尚属离散型,体育产品和服务的差异化程度较低,体育产业领域的直接行政规制逐步为法律规制所替代,体育消费需求与供给的不平衡现象依然存在,但正得到改善,并在此基础上探讨了体育产业垄断竞争的市场结构目标模式,提出了优化我国体育产业市场结构的相应对策。
Using the theory of industrial organization, this paper analyzes the market concentration of the sports industry, the differentiation of products and services, the industry barriers and the market capacity and future supply capacity. The results show that the market structure of China’s sports industry as a whole is still discrete, The degree of differentiation of products and services is relatively low, the direct administrative regulations in the field of sports industry are gradually replaced by legal regulations, the imbalance between the demand and supply of sports consumption still exists, but is being improved, and on this basis, the sports industry Monopoly competition in the market structure of the target model, put forward to optimize China’s sports industry market structure of the corresponding countermeasures.