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数码产品作为承载、展示、传递数字信息的物质载体,在视觉建构上具有重视外观审美、以互动界面连接不可见的内部信息和可见的外部结构以及通过创造“虚拟环境”来引发全新的视觉体验等特性,不仅形成了视觉吸引力,而且深化着人们对数字化世界的凝视、感知与依赖。同时,作为数字化世界的物质文化符号,数码产品还表征了新电子表现主义、信息化生活方式和科技消费潮流等文化现象,传播了数字化生存方式的文化意义。在以视觉为主导形式的社会中,数码产品是一个集艺术性和技术性为一体的视觉文本。
As a material carrier that carries, displays and transmits digital information, digital products have the importance of aesthetic appearance in visual construction, invisible information of internal information and visible external structures by means of an interactive interface, and the creation of new “virtual environments” through the creation of “virtual environment” Visual experience and other characteristics, not only formed a visual appeal, but also deepen people’s gaze, perception and dependence on the digital world. At the same time, as a material and cultural symbol of the digital world, digital products also represent the cultural phenomena such as new electronic expressionism, informational lifestyles and technology consumption trends, and disseminate the cultural meanings of digital living modes. In a visually predominantly social world, digital products are a combination of artistic and technical visual texts.