发展农村电子商务,实行线上、线下的产品对接,可以有效降低农产品交易风险,缓解农产品卖难问题,同时还将提高农民的生活消费质量。农村电子商务已成大势所趋,可眼下的路却艰难坎坷,农民是否认同接受以及不可回避的物流之痛等诸多问题如大山般盘亘在眼前。今年初,国内知名电子商务平台——淘宝商城披露,2011年淘宝商城交易额达到1000亿元人民币。据估算,淘宝网所有卖家每天要发送总量超过800万件的包裹给买家。目前,以网购为代表的电子商务在城 The development of rural e-commerce, the implementation of online and offline product docking, can effectively reduce the risk of agricultural products trading, easing the selling of agricultural products, but also will improve the quality of life and consumption of farmers. Rural e-commerce has become the trend of the times, but now the road is hard and bumpy, whether farmers accept the acceptance and the pain of unavoidable logistics, and many other issues such as the mountain-like pan in front. Earlier this year, the well-known e-commerce platform - Taobao Mall disclosed that in 2011 Taobao Mall turnover reached 100 billion yuan. It is estimated that all sellers Taobao to send a total of more than 8 million pieces of parcels to buyers every day. At present, the online shopping as the representative of e-commerce in the city