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考虑到高昂的土地、销售和分销及融资成本,房地产行业的盈利能力将进一步下降,大小房地产公司的业绩差距可能导致行业整合。在这种情况下,为了求存和克服不利环境,建议房地产公司构建明确的市场定位及开发产品组合,以满足不断变化的市场需求、制定积极的销售策略、实施有效的管理系统及积极提升融资能力。
Taking into account the high cost of land, sales and distribution and financing, the profitability of the real estate industry will further decline, the size of the real estate company’s performance gap may lead to industry consolidation. Under such circumstances, in order to survive and overcome the unfavorable environment, it is recommended that real estate companies build a clear market positioning and develop a product portfolio to meet changing market demands, formulate proactive sales strategies, implement effective management systems and actively raise financing ability.